Hey, I'm Pete 👋Product Designer & Webflow Developer.
I'm a Senior Product Designer with over 8 years of experience. I specialise in end-to-end product discovery, experimentation, and translating complex business challenges into intuitive, high-impact user experiences. Based in Amsterdam, the Netherlands.
Currently working at Europe & Canada's leading building & home trades marketplace, Instapro Group. Previously, at Add to Event — the UK's largest events marketplace. Before that, at ASOS — the global online fashion giant. My first ever professional role was at IBM iX.
About
I’m Pete — a senior digital product designer with over 8 years of experience. Currently based in Amsterdam, the Netherlands.
I'm currently working at Europe & Canada's leading building & home trades marketplace, Instapro Group.
Before that I worked for Add to Event — the UK's largest events marketplace. As sole designer, I led all design output. From improving the UX of both sides of the marketplace, to social media marketing assets, to building and maintaining their public-facing site in Webflow.
Fresh out of university, I started at ASOS — the global online fashion giant. I worked across multiple projects in the retention stream, solving complex fashion and logistical problems.
Before ASOS — I did a placement year at the largest digital consultancy in the world, IBM iX. I worked in diverse teams incorporating pioneering technologies such as Watson AI and blockchain into digital excellence projects. I was able to provide design input for clients such as Centrica, First Direct, and Vodafone.
What I can do
What tools I use
Made it this far? Let’s start a conversation
I can help with designing websites and apps, or with building websites in Webflow! Or, feel free to just say hello 👋
