It's me! Black and white photo of Peter Ford in Bremen, Germany

Hey, I'm Pete 👋Product Designer & Webflow Developer.

Pete

I've worked with

ASOS company logoAdd to Event company logo
It's me! Black and white photo of Peter Ford in Bremen, Germany

I'm a Senior Product Designer and Webflow Developer with over 5 years of experience. I enjoy crafting elegant and intuitive web and mobile-based experiences and building No-Code solutions using Webflow. Based in Amsterdam, Netherlands.

Currently working at the UK's largest events marketplace, Add to Event. Previously, at ASOS — the global online fashion giant. Before that, my first professional role was at IBM iX.

About

I’m Pete — a senior digital product designer with over 5 years of experience. Currently based in Amsterdam, Netherlands.

It's me! Black and white photo of Peter Ford in Bremen, Germany

I'm currently working at the UK's largest events marketplace, Add to Event. As sole designer, I lead all design output. From improving the UX of both sides of the marketplace, to social media marketing assets, to building and maintaining their public-facing site in Webflow. Before that I worked for ASOS — the global online fashion giant. I worked across multiple projects in the retention stream, solving complex fashion and logistical problems.

Before ASOS — I did a placement year at the largest digital consultancy in the world, IBM iX. I worked in diverse teams incorporating pioneering technologies such as Watson AI and blockchain into digital excellence projects. I was able to provide design input for clients such as Centrica, First Direct, and Vodafone.

Over the years I’ve utilised my No-Code Webflow skills to build a range of fully-responsive websites for friends and clients. Alongside this I completed a 5-week Makerpad No-Code Fundamentals Course and built a live prototype.

What I can do

End-to-end product design
User experience design
User interface design
Responsive Webflow development
Mobile app design
Usability testing
Product strategy
Systems thinking
Prototyping
Interaction & animation

What tools I use

Figma
Sketch
Webflow
UserTesting
Airtable
Make (formerly Integromat)
Notion
Principle
Adobe Illustrator
HTML/CSS

Made it this far? Let’s start a conversation

I can help with designing websites and apps, or with building websites in Webflow! Or, feel free to just say hello 👋